Website Stats
The Stats tab shows how people are using your website.
It focuses on three views:
- pages
- countries
- referrers
Time ranges
Section titled “Time ranges”You can switch between these time ranges:
- last 24 hours
- last 7 days
- last 30 days
- last 12 months
- all time
This helps you look at short-term activity or step back and see the larger pattern.
The Pages table shows which website pages were visited.
For each page, you can see:
- page name
- views
- unique visits
This can help you notice, for example, whether visitors spend more time with your homepage, a specific artwork, or a current exhibition.
Countries
Section titled “Countries”The Countries table shows where visits came from geographically.
For each country, you can see:
- country
- views
- unique visits
This is useful when you want a quick sense of whether your audience is mostly local, international, or changing over time.
Referrers
Section titled “Referrers”The Referrers table shows how visitors reached your website.
For each referrer, you can see:
- referrer
- views
- unique visits
This can help you understand whether people are arriving from:
- other websites
- newsletters
- direct links
Filtering the stats
Section titled “Filtering the stats”You can filter the stats by selecting entries in the tables.
That means you can narrow the view to combinations like:
- one page only
- one country only
- one referrer only
- one page from one country
- one page from one referrer
This is useful when you want to answer more specific questions, such as whether one artwork page was shared somewhere or whether a current exhibition is getting attention from a certain place.
Overview numbers
Section titled “Overview numbers”The Overview tab can also show two quick website numbers after the website has been created:
- views
- visitors
Those are there for a quick check. The Stats tab is where you go when you want the fuller picture.